TheMomologist Media · Social Media Management

Small business
social that actually
works.

Strategy, content creation, photography, videography, and copy — built for local businesses that are ready to grow.

See the work
550% Views increase
437% Engagement growth
67K+ Views in 28 days
2 Active clients
Grace Hopwood, TheMomologist Media

About

I'm Grace.
The Momologist.

I started TheMomologist Media in October 2025 because I saw a gap: incredible local businesses with no online presence — and no time to build one.

I handle everything. Strategy, graphics, captions, photography, videography. I don't just post — I build brands that people actually want to follow.

I'm also a co-owner of Dream Makers Market, so I understand the hustle of running a small business firsthand. My clients aren't just accounts I manage. They're community.

Services

What I bring
to your brand

📱

Social Media Management

Consistent, strategic posting across Instagram, Facebook, and TikTok. Content calendars, scheduling, and community engagement.

✍️

Copywriting & Captions

Captions that sound like your brand, not a template. Storytelling-first copy that builds connection and drives action.

📸

Photography & Video

On-site content creation at your events, markets, and location. Reels, event recaps, vendor spotlights, and product shots.

🎨

Graphics & Branding

Logos, cover photos, event flyers, and branded post templates that make your page look like a business worth following.

📊

Content Strategy

Original series, Meet the Maker features, vendor spotlights, and seasonal campaigns — content that builds loyal audiences.

🎯

Page Audits & Revamps

Bio rewrites, profile optimization, pinned intro posts, and brand consistency — a full page refresh from the ground up.

Client Work

Real results for
real businesses

Dream Makers Market

Farmers Market · Southwest Wisconsin

Co-owner + SMM

Dream Makers Market had a Facebook page — but no strategy. Posts were shared from other pages. No original content, no consistent voice, no community building. I took over full social media management and transformed it into a page people actually look forward to seeing.

I now handle all photography and video at events, create every event flyer and branded graphic, write all captions, build Facebook Events, and run an original series — Meet the Maker Monday — spotlighting each vendor who works with us.

Before

  • Shared other pages' posts only
  • No original content created
  • No brand voice or consistency
  • No event graphics or flyers
  • No content series or strategy

After

  • 100% original content
  • Meet the Maker Monday series
  • On-site photography & video
  • Branded event flyers & graphics
  • Facebook Events built & managed
67K+ Views / 28 days
437% Engagement ↑
550% Views ↑ (peak 28 days)
174% Follower growth ↑
5,717 Engagements

2nd Chances Boutique

Handmade Arts & Crafts · Mount Horeb, WI

Full Brand Revamp + SMM

When I took over 2nd Chances Boutique, the page had a bare-bones logo, a cluttered cover photo, and posts with minimal captions. The brand had no visual identity and no story. I rebuilt it from the ground up — new logo, custom cover photo, pinned intro post, and a consistent content strategy centered around storytelling.

I write every caption with intention, coordinate collab posts with local businesses like Bures Berry Patch, promote event appearances, and make the brand feel as special as the handmade pieces it sells.

Before

  • Generic logo & cover photo
  • Minimal, one-line captions
  • No brand voice or story
  • No pinned intro post
  • Inconsistent posting

After

  • Custom logo & branded cover photo
  • Storytelling-first captions
  • Pinned founder intro post
  • Local collab posts (Bures Berry Patch)
  • Consistent voice & posting schedule
4.8K Views / 28 days
374% Engagement ↑
390% Views ↑
132% Engagement ↑ (28 days)
105→133 Followers gained

How I work

Strategy before
content. Always.

I don't just post pretty pictures. Every piece of content has a purpose — to build community, drive awareness, and make your business impossible to scroll past.

First

Brand audit

I dig into your current presence, your audience, and your goals before a single post goes live.

Then

Content strategy

Custom content pillars, series ideas, and a posting plan built around what actually works for your type of business.

Then

Create & capture

Graphics, copy, photography, video — I handle it all. You focus on running your business.

Always

Review & grow

Analytics reviews, strategy adjustments, and consistent communication so you always know what's working.

Let's work together

Your business
deserves a presence
that matches its heart.

I work with local small businesses, farmers markets, boutiques, and makers who are ready to show up online — consistently and confidently.

Start the conversation

@themomologistmedia  ·  themomologistmedia@gmail.com  ·  Wisconsin-based